What do you get when you throw together over 100 fitness mad mums, a trampoline installation, free Pimms, Shoreditch’s hippest babies and the world’s coolest sports brand? The Nike Flyknit Festival Mothers Meeting Workout Sports Day that’s what.
After an amazing summer spent with the Nike Flyknit Collective at 1948 London, Nike are excited to announce the Flyknit Festival at Aske Gardens, East London.
Working with architects We Made That, we have reinvigorated Aske Gardens with a permanent refresh, as well as commissioning a temporary installation by art and design practice UnitedVisualArtists. Inspired by the benefits of Nike Flyknit, UVA have expressed the ideals of Performance, Formfitting and Lightness to transform the gardens into a unique community experience for one week only.
MM was honored to be ask to be part of such an amazing project. And to celebrate our weekly Nike x MM workouts Mothers Meeting was asked to come up with a concept which reflected MM’s values. Art directed by Jenny Scott – founder of MM and working side by side with SEEN and Nike we ended up with – a day of sporting fun along with free Pimms for the mums, beer for the dads, food for everyone babies included and some bouncing beats provided by the Get Some sound system. United Visual Artists created a trampoline installation and boy did we bounce. Our super-fit fitness instructor Mark (aka The Terminator)put us through our paces with a mini-workout before we really put the trampoline to the test. 15 responsible mums were suddenly kids all over again as much screaming and bouncing ensued. A few injuries and engaged pelvic floors later it was back down to Earth and on the Pimms. Along with ball pools, face painting, t-shirt making and games it truly was the coolest family day out that east London’s ever seen. The sun shone, the drinks flowed, burgers were eaten and babies were impressed by their mum’s trampoline bouncing skills. Just one question can we do this every Saturday please? Oh and it didnt stop there, MM also launched their amazing new MM WORKOUT NEWSPAPER which features some of the worlds most inspiring MM mums!! It really could not of got any better.