Brand Famous author Linzi Boyd put on a “Brand Fame” Masterclass for all of the ladies at Mothers Meetings.
ABOUT THE BOOK, BRAND FAMOUS - How to Get Everyone Talking About Your Business
‘This is a brand book like no other, and I heartily recommend it. Enjoy’ Dylan Jones, Editor-In-Chief, GQ
Make your business a house-hold name
Don’t let your business fade into the background. It’s time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It’s time to take your brand to the next level. And that’s what Brand Famous helps you do. Whether you want to build, renovate or just refresh your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country’s most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country’s most famous brands.
Discover what tactics will actually make your business or product a desirable, recognisable brand
Learn how to maximize ‘new school’ branding approaches for today’s consumer world
Gain insights on common mistakes to avoid when building your brand
Read about some of Linzi’s recent PR campaigns from top fashion and music brands
Learn the five-step process required to achieve stand out status
‘An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love’ Tiffanie Darke, Editor, The Sunday Times
‘Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame’ Simon Jobson, Global Marketing Director, Dr. Martens
ABOUT LINZI
“I am convinced that there are many people out there who are capable of big things, they just don’t know the steps to make it happen”.
A serial entrepreneur, Linzi set up her first business (a premium clothes store in Leeds) at the age of 18, and sold it aged 20 at a time when most of her friends were studying at University.
Four years later, when she was 24, Linzi sold her second company (a successful
Footwear brand), which had seven global distribution channels, to Caterpillar. The shoes were championed in the design Museum as design classics.
At the age of 25 Linzi was onto her third business, Surgery Group. Over its 15-year history Surgery has become renowned for influencing an industry, creating exciting projects, launching brands into the market and helping elevate some of the countries most famous high-street consumer brands that are well respected and known today.
After years of working on developing brand DNA, refining product vision, channelling labels to market and developing strategic communication plans there was clearly a big opportunity for Linzi.
Right on cue, Midas and the School of Brand Fame were launched. Midas, a business that specializes in creating long-term value for celebrities, brands and business leaders currently works with A-list entrepreneurs and VIP’s.
The School of Brand Fame has been created to deliver a more in-depth version of the methodology that Linzi Boyd uses when working with a brand, taking it from idea to execution.
It will open up its doors in November 2014 will offer on and offline courses for SME’s.