Mothers Meeting was both super excited and extremely honored to be part of the Armani Junior First POP-UP store in Selfridges.
Thank you to all you mammas that made it down, even though it was an early start it was definitely worth it!

ARMANI JUNIOR CELEBRATES THE LAUNCH OF ITS FIRST POP-UP STORE IN SELFRIDGES LONDON.

London, Thursday 1st August, 2013 Armani Junior and Selfridges played host to a press breakfast this morning to celebrate the launch of its first pop-up store within the childrenswear department of Selfridges.

Guests included Jodie Kidd, Portia Freeman and Pippa Vosper, who attended with their children, as well as a mixture of press, bloggers and industry figures. Children enjoyed games put on by Sharky & George and the various activities on hand; from an interactive Magic Mirror, t-shirt painting and drawing stations to a silent disco and face-painting.

Children were gifted an Armani Junior goodie bag consisting of an Armani Junior tote or drawstring bag, coloured pencils in a cylinder hard case, and a screen-printed t-shirt that were painted during the breakfast.

The pop-up store launched on Monday 29th July will continue to run for 5 weeks; hosting various activities to entertain children as an ideal outing for some family fun during the school holidays. The temporary store covers a wide age range from 1 month – 16 year olds from the Fall/Winter 2013 collection including accessories, and features a selection of items exclusive to Selfridges UK.

Monday 29th July – Friday 6th September

Selfridges

4th Floor - Childrenswear

400 Oxford Street,

London W1