MELIJOE HITS LONDON TOWN
Last week MM was invited to the store launch of Parisian online childrenswear retailer Melijoe. Founded in 2007 by mother of four Nathalie Christen-Genty, the site offers luxury labels such as Tartine et Chocolat, Little Marc Jacobs, Rykiel Enfant, and Dolce & Gabbana for children ages 0-16. The brand has appointed IPR to handle its UK press and publicity, and holds a press launch this month showcasing its spring/summer 2013 collections.
For those of you that are not in London make sure you check out their shopping site Melijoe.com here is a sneak peek of some of the amazing kids’ collections that it carries. With its magazine-like layout, the site makes it easy to shop the latest trends, inspired by what’s happening on the (adult) runways. The 60 designers carried on Melijoe — many of which are exclusive to the site — include Dolce & Gabbana, Little Marc Jacobs, Missoni, Chloé, Roberto Cavalli Kids, and more.
