GOODHOOD STORE PRESENTS MM
MM was sooooo honored to be asked by one of London’s finest fashion stores to be part of their online campaign, which features 5 of their favorite bloggers. Not only is GOODHOOD a totally unique, hip and super trendy clothes store it is also owned my MM mammmma Jo Sindle who is a total inspirational mother and business woman.
Check out what Jennys MM had to say about how motherhood has effected the way she dresses here
Behind The Screens
We Invite Five Of Our Favourite London Bloggers Down To The Store For A Chat
The effect blogging has had on the contemporary fashion world is that of an unprecedented nature. Now arguably shadowing even printed matter, fashion blogging has become a powerful entity in modern media and created overnight sensations out of a host of young style enthusiasts.
For our Behind the Screens feature, The Goodhood Store has invited five of our favourite London based bloggers to style themselves head to toe in Goodhood wares and talk openly about the effects of contemporary fashion blogging. The result was five very unique styles and some fantastic insights into the world of style blogging.
Q: Did motherhood change your approach to fashion?
Kind of, but not totally. I think that it’s important to have a balance of statement pieces and good quality basics. Lycra, chiffon and non crease items are essential as you don’t have time to iron when your a mum. It’s also good to have a few dressy/smart pieces that you can dress down (rather than up) with a pair of trainers or flats - that way people think you’ve made more of an effort than you actually have. Bright colours and patterns are also great as it can give you a bit of a lift which you may need after a sleepless night, the patterns will also cover up milk spills and baby sick.
It’s really important for a mum to make an effort with her appearance no matter how exhausted she feels, as motherhood can be a slippery slope to frumpiness. After all
happy mother = happy baby.
The Goodhood Store
41, Coronet Street
A fashion store, brand, creative space and web store. Goodhood’s reputation with global and local London opinion formers alike is as strong as the creative energy that fuels it. True independent spirit in today’s retail landscape is something worth celebrating, and East London’s Goodhood brings it in a way that’s deeply focused, yet flexible in its execution, a fresh approach to fashion retail the likes of which are rarely seen outside Japan. It is selected style for the independent mind. The perfect edit of good, directional items from local suppliers and global likeminds; mens and womens fashion and clothing, accessories, footwear, eyewear, homewares and artwork.