Over the past few months we have been working very closely on a project with the mother and baby super store – Mamas & Papas the UK-based retailer and manufacturer supplying prams, pushchairs, baby products, furniture and maternity wear. We have been working solidly on everything from concept to execution – and what fun it’s been!
Last week was our epic launch for the Mamas and Papas Armadillo city – which is a buggy perfect for a baby who is around 6 months and super nifty to use especially is a city environment, on and off public transport, up and down stairs and down all sorts of jam packed streets.
The launch was sooo much fun, we invited a super sassy guestlist of Mothers Meeting Mamas to one of london’s hippest hotels THE ACE, for an afternoon filled with awesomeness.
To continue with the theme of city living we invited the brilliant URBAN WALK ABOUT to talk about hidden gems in London, from resturants to jewellers. We also had a big relay game where teams of mums had to fold and unfold the new Armadillo City – the lucky team all won a buggy, who thought mums were such a competitive bunch! How cool is that! We also had loads of fun for the kids which included nail art! As well as a delicious lunch and epic goody bags. All in it was a fab event and everyone left smiling from ear to ear (quite literally).
A HUGE thank you to MAMAS AND PAPAS Thank you to Mamas and papas, Urban Walk About for sharing their top secret hot spots, Vita Coca for the drinks, Dinky Do Dah for painting all the lil ladies nails, Natalie Martinez for the pics and Burts Bees for making the goody bags extra special.